Rolex was originallyfounded in 1905 as “Wildorf and Davis” by Hans Wilsdorf and Alfred Davis in London. Shortly after the name, Rolex was filed for a trademark, an office was opened in La Chaux-de-Fonds in Switzerland. The company was finally registered in November 1915. Rolex moved its operations to Geneva in 1919 to avoid heavy taxation from a recovering post-war Britain. In 1960 the founder Hans Wilsdorf passed away, At that time all Rolex shares were owned by the Hans Wilsdorf Foundation to make sure some of the companies earnings would go towards charity. This remained unchanged to this day and Rolex SA is still owned by the foundation which is registered as a charity.
Did you know?
The Rolex Daytona that was owned by actor Paul Newman was hammered down at $15,5 million dollars during the Phillips Bacs & Russo Auction in New York. That is without the 12,5% buyer’s premium. Making it the most expensive wristwatch of all time at a price tag of 17.752.500,- USD.
Rolex was ranked as the 71st most valuable brand by Forbes in 2018.
Datejust
The mother of all modern wrist watches was introduced in 1945: The Rolex Datejust
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