With the 2025 New Year’s Eve approaching, some watch lovers are not necessarily thinking about where to go to celebrate the New Year’s Eve, but a more realistic worry – is the super popular brand ROLEX going to increase in price again? Indeed, in recent years, January 1 of the new year seems to have become a routine moment for Rolex to adjust the prices of its products, and as usual, rumors about the imminent price increase of ROLEX have begun to circulate on the Internet and among cousins.
The Taiwanese market has always kept the price adjustment of ROLEX strictly secret, so even if it is not far from New Year’s Eve, it is still not easy to find out how their family will change the price. In contrast, some foreign intelligence is often leaked in advance, even if the comparison after the fact is not necessarily completely accurate, but it always makes people mentally prepared for advance deployment, and often the rumors and the final result are not too different.
According to the recent news of foreign Rolex price adjustment on the Internet in advance, it clearly explains how they will adjust the price of the product strategy, in terms of material, it can be roughly divided into 4 major levels, and the results are as follows:
â– Pricing increased by 1%: stainless steel, platinum steel, platinum
â– Pricing increased by 2%: Platinum steel model
â– Pricing increased by 5%: Rolesor, Everose Steel, Titanium
â– Pricing increased by 7%: White Gold, Yellow Gold, Everose Rolesway
It is worth mentioning that this information also specifically points out that the price adjustment method of the Daytona series is a little different from the price adjustment content of the aforementioned series, specifically in the Daytona series alone, the price adjustment is divided into these 4 levels:
â– Pricing increased by 1%: Platinum steel
â– 3% increase in pricing: Stainless steel version
â– Pricing increased by 6%: Gold steel model
â– 14% increase in pricing: K gold models (excluding gem-set models)
▲ The price increase announcement sent by the original Rolex factory to foreign dealers is circulated on the Internet (this is not officially confirmed news). Source：xbiao
It can be seen that the price increase of the Daytona series will be worse than that of most Rolex series, especially the K gold models including gold, white gold and Everose gold models are all up 14% at one time, if you take Daytona “Yue Wenle” 126518LN (gold dial with black subdial and Oysterflex strap) as an example, its current price is NT$ 1,134,000, an increase of 14% means that the price will be more than 150,000 Taiwan dollars at a time, such a price difference is not small, If the rumors are true, the Daytona purse that wants to buy K gold next year will shrink a lot.
▲The price of gold has been rising since 2024, so that the karat gold version of Rolex watches may rise sharply in 2025.Source：Investing News Network
Some people are speculating that the reason why Rolex’s price increase in January 2025 is so large is related to the sharp rise in gold prices in 2024. However, it is necessary to clarify here that the above changes are all rumors on the Internet, although it seems to be a serious matter, but in fact, whether Rolex will really adjust the price according to the rumored strategy will actually be known next week, so everyone will be patient and wait and see.
